Geviton, an Original Equipment Manufacturing company specializing in hardware innovation, needed a fresh brand identity to align with its evolving audience and expanding product offerings. I spearheaded a comprehensive rebranding effort to ensure visual consistency and modern relevance across all brand elements.
The project began with an in-depth evaluation of Geviton’s existing brand, identifying inconsistencies in its visual identity. With the company’s growth in mind, I collaborated with their team to develop three potential design directions, ultimately choosing one that best aligned with their brand strategy. From there, I created a detailed brand guideline, ensuring cohesive use across digital, print, and other marketing materials. The rebranding process concluded with the launch of the new identity and its implementation on the company's landing pages and various touchpoints.
The rebrand gave Geviton a modernized and visually consistent identity that better reflected the company’s growth and innovation. The new brand guidelines facilitated a seamless and uniform application across all platforms, strengthening brand recognition and positioning Geviton as a forward-thinking leader in its industry.
.svg)
