Migrations Gift Shop

To create a brand identity that resonated with the shop's heritage and aspirations, I embarked on a journey to uncover the essence of African curio shops. A pivotal question guided my exploration: "What is a significant item that comes to mind when one thinks of an African Curio Shop?" The answer was clear: the iconic African mask.

Inspired by the powerful symbolism of African masks, I constructed a brand identity centered around these ancient artifacts. The design incorporated elements of warrior masks, capturing the strength and resilience of Kenyan culture. To complement the mask imagery, I selected a color palette inspired by the earthy tones of the Kenyan landscape, evoking a sense of authenticity and connection to nature.

The resulting brand identity for Migrations Gift Shop effectively communicates the shop's commitment to preserving Kenyan culture. The mask-inspired logo and earthy color palette create a visually striking and memorable brand. By incorporating these elements into the shop's online presence, we successfully expanded its reach and connected with a wider audience of individuals seeking authentic Kenyan products. The brand identity serves as a powerful symbol of the shop's heritage and its dedication to promoting Kenyan culture.